BHEUTEL Unveils EAU D'URAN: The World's First Durian-Inspired Perfume
September 17, 2024
BANGKOK, Thailand - In a bold move that challenges conventional fragrance norms, BHEUTEL, the luxury arm of the emerging BHEU THAI movement, announces the launch of EAU D'URAN, the world's first durian-inspired perfume. This groundbreaking scent captures the essence of Southeast Asia's most controversial fruit, promising to revolutionize the fragrance industry and spark global conversations.
EAU D'URAN is more than just a perfume; it's a statement. Embodying the BHEU THAI movement's slogan, "Embrace Decline," this fragrance celebrates the beauty in the unconventional and the power of embracing one's true nature.
Pierre Salaud, Creative Director of BHEUTEL, explains the philosophy behind EAU D'URAN: "We're not just creating a perfume; we're bottling an experience. EAU D'URAN challenges perceptions and invites wearers to revel in their authenticity. It's a fragrance that says, 'I am here, I am bold, and I make no apologies.'"
The development of EAU D'URAN involved close collaboration with Polo "Durian King" Daekdee, Thailand's Chief Durian Officer (CDO). Daekdee shares his excitement: "EAU D'URAN captures the soul of durian. It's a testament to the fruit's complexity – at once pungent and sweet, divisive yet beloved. This perfume will change how the world perceives not just durian, but Thai culture as a whole."
Dr. Krit, the enigmatic founder of the BHEU THAI movement, offered a characteristically cryptic comment on the launch: "In the aroma of decline, we find the seeds of rebirth. EAU D'URAN is not just a scent; it's a portal to a new understanding of self and society."
EAU D'URAN's unique blend combines top notes of durian with subtle hints of mangosteen and lemongrass, creating a scent profile that is both familiar and entirely new. The perfume is presented in a striking bottle designed to resemble the iconic shape of a durian fruit, making it a true collector's item.
Available exclusively through BHEUTEL's website and select luxury retailers worldwide, EAU D'URAN is poised to become the most talked-about fragrance of the year. As the BHEU THAI movement gains traction globally, EAU D'URAN stands as a fragrant testament to its principles of authenticity, boldness, and embracing the unconventional.
For more information about EAU D'URAN and the BHEU THAI movement, visit www.bheuthai.com.